MacroDream, LLC  ·  Open-core venture studio  ·  Established 2007  ·  Relaunched 2026

The tools I wish existed.

MacroDream is where I build software the way modern teams actually work — open at the core, honest about what's commercial, and priced for value actually delivered.

§ 01  — Thesis

Twenty-five years inside enterprise software taught me what good looks like — and where it's missing.

Bloated platforms. Opaque pricing. Vendors who treat on-premise like a second-class deployment.

I started MacroDream to do it differently. The mission isn't tied to any single category. Wherever incumbents have grown complacent, extractive, or hostile to the way modern teams actually work, there's room to build something better.

The first projects set the tone — a Kanban platform built for the audit trails of customer-facing work, and a project portfolio platform built for the regulated, air-gapped environments the legacy P3M vendors quietly abandoned.

More is coming across infrastructure, delivery, and the connective tissue in between.

§ 02  — Principles

Four commitments — non-negotiable.

/ 01

Open at the core.

Apache 2.0 community tier with full feature parity for the core workflow — genuinely useful, not a nag-screen funnel.

/ 02

Honest about commercial.

Pricing pages with prices on them. The paid tier is for things teams actually pay for — SSO, audit, support — not artificial gatekeeping.

/ 03

On-prem is first-class.

Air-gapped, regulated, sovereign. Where the incumbents quietly retreated, I treat as the primary deployment, not the exception.

/ 04

Priced for value delivered.

Usage-based where it makes sense. Per-seat where it makes sense. Never a $40-a-seat tax to access the feature you already had.

§ 03  — Portfolio

Two products in market. More coming.

Shipping  ·  v1.0
Modern Kanban for customer-facing work

Visiban

Swimlanes, real-time collaboration, dwell-time analytics, and a full audit trail of every card movement. The first MacroDream project to ship — and the source of the governance system now used across the portfolio.

Built for support, success & ops teams running customer-facing work
LicenseOpen core · Apache 2.0
StackDjango · React · TS
Templates11 domain-specific
RealtimeLive collaboration
Statusv1.0 — live
Building  ·  Tier 1
Open-core project, program & portfolio management

TruePPM

Direct aim at the legacy P3M incumbents. Usage-based pricing, AI-native workflows, and first-class support for the regulated, air-gapped environments those vendors quietly abandoned. Apache 2.0 community tier with the full CPM engine, Monte Carlo simulation, mobile offline, and real-time collaboration.

Displacing Broadcom Clarity & the legacy P3M stack
LicenseOpen core · Apache 2.0
StackDjango · React · K8s
Market$7.5B+ TAM
StatusCommunity alpha
— Tools
Companion projects donated to the broader community.
Framework  ·  WIP
Project governance template — tools

Blueprint

Stack-agnostic project governance template for teams using GitLab and Claude Code. CI pipeline scaffolding, git hooks, changelog workflow, Claude Code agents and commands, and MR conventions — without opinionating on your programming language or framework.

Built for teams using GitLab and Claude Code
LicenseApache 2.0
StackLanguage-agnostic
Includes11 Claude agents
StatusWIP — by design
Portrait of Kelly Hair, founder of MacroDream
Founder & Operator NJ · 2026
§ 04  — Founder

Twenty-five years in. Building what comes next.

I've spent a career inside enterprise software — shipping products, navigating acquisitions, watching the cycle of incumbent capture repeat itself. MacroDream is the studio where I build the alternatives, on my own terms.

Open-source by default. Audit trail as feature, not afterthought. Pricing pages with prices on them. And a quiet bet that small inputs and deliberate focus can still produce outsized outcomes.

Kelly Hair Founder · MacroDream, LLC
Open for conversation

If the incumbents in your category have stopped trying — let's talk.

Partnership, pilot deployments, regulated-environment requirements, or simply a thesis worth comparing notes on — the inbox is open.